Webinar On-Demand
August
06
1:00 pm
ET
ABM in 2024: How It’s Changed
The strategy and tactics for Account-Based Marketing (ABM) have evolved more in the last six months than in any equivalent period.
Watch now to gain key insights into these changes and how to adapt your ABM strategy for success in 2024.
- Tech Stack: New technologies have expanded the potential tech stack to choose from. What tools are needed to have vs nice to have?
- Targeting & Advertising: Great ABM campaigns are fueled by the ability to target effectively. We will explore how to build your account list, and run effective advertising campaigns to reach them.
- Reporting: Measuring the true impact of ABM campaigns is never straightforward. We cover the different reporting methods and tools you can leverage to understand lift and ROI.
Confirm your details to access the webinar.
Our speakers.
Sam Viskovich
CMO
UTTR
Alan Zhao
Cofounder & Head of Customers
Warmly.ai
Marcos Sanchez
Growth Marketing
Oscilar Inc
Davis Potter
CEO
ForgeX