Attribution

HDYHAU Framework

Are you struggling to get the right signals and insight from your attribution model?

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Even the most custom attribution models have inherent flaws. Supplementing them with “how did you hear about us” data helps to close these gaps. Our framework gives you a clear path to implementation.

One time payment

Free

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Questions you can answer with our

"How Did You Hear About Us" Attribution

Where are my leads really coming from?

Your web analytics and CRM capture first-touch attribution based on what’s trackable, but the path to conversion isn’t linear. Introduce HDYHAU and let your leads connect the dots themselves.

How can I improve the accuracy of my attribution?

Traditional models often overstate organic conversion rates. By integrating first-party how did you hear about us data, you gain a more nuanced understanding of your lead sources and can iterate on your model.

How to start using the

"How Did You Hear About Us" Attribution

Download a copy of the HDYHAU implementation sheet, review your current first-touch attribution structure, and get ready to create some new automation in Hubspot.

Step 1

Create two dropdown properties on the contact called ‘How Did You Hear About Us Tier 1’ and ‘How Did You Hear About Us Tier 2.’

Step 2

Add the new properties to existing forms in Hubspot and other data collection /conversion points.

Step 3

Create new workflow(s) to overwrite existing attribution data in these specific use cases based on user inputs.

Step 4

Build reporting to monitor How Did You Hear About Us alongside traditional attribution properties (UTM data, original source etc.)

Step 1

Click the “Download” button.

Step 2

Enter the Google Ads "Account ID" of the account you wish to use.

Step 3

Click "Edit and share" in the top right hand corner.

Step 4

Click "Acknowledge and save" on the pop-up.

Step 1

Click the “Download” button.

Step 2

Enter the GA4 “account ID” & “property ID” of the analytics account you wish to use.

Step 3

Click “Edit and share” in the top right hand corner.

Step 4

Click “Acknowledge and save” on the pop-up.

Step 1

Click the "Download" button, right-click on the page and select "Save As".

Step 2

Navigate to the Tag Manager home page here.

Step 3

Create a new Tag Manager account.

Step 4

Create a new Tag Manager container.

Step 5

Under the "Admin" tab, select "Import Container" to upload the template.

Step 1

Click "Download Now." You will receive a zip file containing the HTML email templates. Unzip it and open the "hubspot.html" file with an HTML editor.

Step 2

In Hubspot, navigate to 'Content' then 'Design Manager.' Click the 'Create a New File Button' and choose 'HTML + HubL' from the drop-down menu.

Step 3

Select "Email" from the "Template type' drop-down. Give the template a name and file location, then click "Create."

Step 4

Remove all HTML code from the new file, then copy all HTML in the unzipped email code. Paste the copied code into the blank file. Click "Publish Changes."

Step 5

Navigate to "Marketing", then "Email" and click the "Create email" button to build a new email with one of your new custom templates.

Step 6

Choose the email type "Regular", and find the uploaded template in the "Custom" tab. Name your email, click 'Create email' and start editing the content.

Step 1

You will receive a confirmation email that your order has been received.

Step 2

Click the link in that email and follow the prompts to grant UTTR the correct access to your Hubspot account.

Step 3

Hang tight while we drop the templates and modules into your account, within 72 hours max.

Step 4

The wait's over. We'll send you an email when this process is complete.

Step 5

Watch our quick tutorial videos for more tips and tricks to get the most out of your new templates.

Step 6

Remove us from your account and get back to creating brilliant emails.

HDYHAU Framework

Questions you can answer with our

"How Did You Hear About Us" Attribution

How to start using the

"How Did You Hear About Us" Attribution

Video Instructions

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